"Wave Season" keeps popping up everywhere. But what actually IS it? 🌊 Let me break it down: WHAT IS WAVE SEASON? Wave Season = January through March It's the cruise industry's equivalent of Black Friday - the biggest sales period of the year when cruise lines offer their best deals, perks, and promotions to fill ships for the upcoming year. Think: massive discounts, onboard credits, free upgrades, drink packages, and more. WHY does it exist? 📊 The psychology: New Year = peo